Bad Results for Google in Recent 2nd Circuit Ruling Over Keywords

By Kristopher A. Nelson
in April 2009

200 words / 1 min.
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Bad Results for Google in Recent 2nd Circuit Ruling Over Keywords - Law Blog - WSJ: In an opinion penned by Judge Pierre Leval, a three-judge panel ruled that Google must face a trademark infringement lawsuit for selling keywords that trigger ads. Click here for the Recorder story. An interesting development. Basically, Google was selling […]


Note: this post is from 2009. Evaluate with care and in light of later events.

Bad Results for Google in Recent 2nd Circuit Ruling Over Keywords – Law Blog – WSJ:

In an opinion penned by Judge Pierre Leval, a three-judge panel ruled that Google must face a trademark infringement lawsuit for selling keywords that trigger ads. Click here for the Recorder story.

An interesting development. Basically, Google was selling the names of companies to competitor companies as keywords for advertising. The 2nd Circuit did not necessarily say that was not acceptable, just that it did not fall into the “internal use” exemption for infringement and sending it back to the district court for further proceedings based on that.