business

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Family-Leave Values

The New York Times has an excellent article in today’s paper, written by Eyal Press, dealing with a new perspective on “family values”: the importance of employees with family responsibilities to have flexibility, including leave, from their employers, and lawsuits that are seeking to enforce this flexibility using a variety of legal approaches: Since the […]

July 2007 / 5 min.


Why Provide Free WiFi?

Why should hotels, cafes, and other service-oriented establishments offer free WiFi to their customers?

July 2007 / 5 min.


YouTube as a PR Outlet

The Flack posts an insightful look into the use of YouTube for PR battles in article entitled “The Beeb Battles Back”: One technique we used to counter the news program’s growing quest for drama entailed taping the taping. In exchange for access to our newsmaker client, we demanded (and were granted) the right to film […]

May 2007 / 2 min.