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Google+After running a (horribly unscientific) poll on my law & technology blog for several months, I discovered that less than 15% of people voting found any of the Google-served advertisements to be relevant (not unwanted… irrelevant). This is a problem.
marketing
Want clients? Be helpful and do good
“Be helpful and do good” is a deceptively simple strategy: just go out and help people, and clients will find you. (Just don’t forget to make it easy to be found!)
Historians need to stop obsessing over writing books
Why are historians so obsessed with writing books?
Now that I’m on my second quarter of a PhD program in the History of Science, I am continuing to think about why I am doing this and what history (and History) has to offer, both to me and to the world at large. One concern I already have is with the apparent obsession with the book as the primary mechanism of disseminating the work of historians.
Why should we keep others from selling our work?
Techdirt discusses why you shouldn’t be concerned if someone “steals” your work and sells it, noting that “it’s not necessarily a bad thing.”
Moving away from traditional publishers
As I noted a few days ago, there has been increasing attention to the idea of authors moving away from traditional publishers when it comes to e-books. Here’s more from the New York Times about one author doing just that: … Continued
Evolution vs. Revolution: Overcoming Resistance to Change
Image via CrunchBase Speaking in the context of technology, Michael Crandell at GigaOM writes: Take yourself back for a moment to 1990, to the era of dueling operating systems: OS/2 and Windows. At the time, many people still used MS-DOS, … Continued
Random House Disabling Kindle Speech
Image by Getty Images via Daylife Random House now disabling text-to-speech function of Kindle e-books: Random House has thrown the dreaded “kill switch” on about 40 of its titles, including authors such as Toni Morrison. Cory Doctorow adds some background: … Continued
Six Small Marketing Steps
Right now, as you read this, someone out there needs the service you provide. – Aviva Cuyler, Small Marketing Steps with Big Impact from GPSolo Magazine I recommend you read through this whole article, which has a good deal of … Continued
Employees Will Find Ways to Route Around Corporate Firewalls
Study: Employees Will Find Ways to Route Around Corporate Firewalls – ReadWriteWeb: The study also found that users will go to great lengths to route around corporate networks and often use tools like Gbridge, encrypted tunneling applications, and various private … Continued
Lawyers and Technology: The Mystery of Metadata
Image by StarrGazr via Flickr Jim Calloway writes about a new opinion by the New Hampshire Bar Ethics Committee: The New Hampshire Bar Association issued Ethics Committee Opinion 2008-2009/4 on April 16, 2009. I’ve written at length on this subject … Continued
Copyright as Antidote to DRM
Image via Wikipedia Consider this idea: without copyright protection for digital media, we would have even more Digital Rights Management. Why? Because without it, recouping up-front investment without restricting distribution would be difficult or impossible. Since I often see a … Continued
Social media for law students (and everyone else)
Image via CrunchBase Social media tools allow everyone, not just information technology aficionados, to create and maintain their online professional persona. They have become key tools as online research has become ubiquitous. Using Google to look up potential new hires … Continued
5 Steps to Take After a Data Center Failure
In the aftermath of the 365Main data center power failure, it’s important to think about what steps customers (of any data center) ought to take now: Inform customers Check procedures and systems (Re-)consider redundancy and failover Review your SLAs and … Continued
